I love the article below it describes social media etiquette in a nut shell. "Just be thoughtful, kind and use common sense." You would do this in your normal everyday surroundings so you should have the same common courtesy's online.
http://www.linkedstrategies.com/social-media-etiquette-10-commonly-overlooked-best-practices-in-social-media/
One additional thing to keep in mind is that sarcasm doesn't translate well over social media (the written word) so always keep this in mind. I have also included a link to an example of this.
http://www.huffingtonpost.com/erin-havel/social-media-does-not-mak_b_3660549.html
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